In our latest Spotlight Interview, we spoke with Anthony Nathanael, CEO at Qobrix. Anthony shares the company’s journey, insight into their solution and transitioning from legacy systems. “Technology stacking is indeed crucial in the PropTech landscape, and Qobrix recognizes its significance. By leveraging the power of these technologies and creating a connected ecosystem, Qobrix empowers businesses to harness the full potential of PropTech and stay ahead in the digital age.”

Q1- Qobrix is an award-winning business providing an all-in-one CRM system for the real estate industry, can you tell us what the journey has been like so far and how the experiences within the team has helped? 

The journey of Qobrix has been nothing short of incredible. As an award-winning business, we have continuously strived to provide an all-in-one CRM system that meets the unique needs of the real estate industry. Our team’s collective experiences and expertise have played a vital role in shaping our platform, ensuring it caters to the specific challenges faced by real estate professionals. The diverse backgrounds and deep understanding of the industry within our team have enabled us to deliver a solution that truly makes a difference.

Q2- As the industry evolves, there is a growing need to understand more about the customers and maintain much more granular data, how does Qobrix help customers and stand out from competitors in this space? 

In an evolving industry where understanding customers and maintaining granular data is crucial, Qobrix stands out by offering a comprehensive solution. Our CRM system empowers customers to gather, organise, and analyse valuable customer insights, enabling them to make informed decisions and deliver personalised experiences. By centralising and automating data management, Qobrix ensures that real estate professionals have the necessary tools to stay ahead of the competition and meet the increasing demands of their customers.

Q3-How does Qobrix ensure a smooth transition for organisations transitioning from legacy systems to its platform? 

At Qobrix, we understand the importance of a smooth transition from legacy systems to our platform. We provide extensive support and guidance throughout the transition process, working closely with organisations to ensure a seamless switch. Our team of experts assists in data migration, system integration, and user training, minimising disruptions and maximising the benefits of our platform. We strive to make the transition as effortless as possible, enabling organisations to quickly unlock the full potential of Qobrix.

Q4- The importance of technology stacking has been a topic of conversation recently within the industry, Qobrix has previously successfully integrated with different technologies, how important do you believe this is within PropTech and do you have advice on how companies can do so successfully? 

Technology stacking is indeed crucial in the PropTech landscape, and Qobrix recognizes its significance. We have successfully integrated with various technologies such as Zapier, Mailchimp, and Gmail to enhance our CRM system’s capabilities and provide an all-encompassing solution for our clients. These integrations allow seamless data exchange, automation of workflows, and enhanced communication, enabling real estate professionals to streamline their operations and maximise efficiency. By leveraging the power of these technologies and creating a connected ecosystem, Qobrix empowers businesses to harness the full potential of PropTech and stay ahead in the digital age.

Q5-Lastly what is the long-term vision for Qobrix? And how does it align with the evolving needs of  businesses in today’s digitial landscape? 

At Qobrix, our long-term vision is to align with the evolving needs of businesses in today’s digital landscape. We achieve this by continually innovating and expanding our platform, delivering cutting-edge solutions that meet the dynamic demands of the real estate industry. One prime example of our commitment to providing exceptional experiences is our ecosystem of portals. These innovative portals provide seamless and intuitive access to vital information for agents, clients, and VIPs. With the Agent Portal, agents gain efficient listing management, while the Client Portal enhances communication with developers. Additionally, the VIP Portal offers exclusive access for premium clients. By leveraging emerging technologies, embracing industry trends, and adapting to evolving customer expectations, we consistently deliver value, foster long-term customer relationships, and drive success in the ever-changing real estate landscape.