In our latest Spotlight Interview, we spoke to Anna Moore, Co-Founder & CEO of Domna. Anna shares how Domna’s approach differs from traditional retrofit methods,  transforming data management and reporting through their building passport feature and catering to both individual property owners and large-scale real estate investors. “The climate crisis is an existential threat. Retrofit is our most urgent – and most difficult – decarbonisation challenge. That’s why I’ve dedicated my career to addressing it. There are easier ways to build a business – but this is one of the hardest problems to solve and I’m proud to have built a career and company around retrofit.”

Q1- Can you give us a brief overview of Domna’s services and share what inspired the development of the solution?

We help portfolio landlords (Housing Associations, Local Authorities, and institutional investors) decarbonise their stock. We serve 15,000 homes a year across the UK today. We combine predictive modelling with fully PAS2035 compliant services to deliver retrofit projects at scale across the entire project lifecycle.

Q2- In what ways does Domna’s approach differ from traditional retrofit methods in terms of efficiency and effectiveness?

Domna solves retrofit by using machine learning to model diverse scenarios and optimise decision-making. Unlike traditional methods often reliant on manual assessments and limited data, our software analyses over 4 billion data points to achieve over 97%+ accuracy in predicting energy savings and cost-effectiveness of various retrofit measures.

We recognise that the tech and on-site service cannot be separated. We offer a comprehensive solution, combining cutting-edge modelling with expert project management, on site assessment, coordination, and design services. This integrated approach ensures seamless project delivery.

Q3- How does Domna’s building passport feature assist clients in managing and reporting on their retrofit projects?

Data management, reporting (i.e. we get together all of the data and present back the figures via an easy-to-use dashboard) and we can present multiple costed recommendations to the end user, which can be used to define a retrofit programme of works.

Q4- How does Domna ensure its solutions remain accessible and valuable for both individual property owners and large-scale real estate investors?

Domna tech and services allow Landlords of all types make informed decisions by modelling scenarios around their unique portfolio and goals. We equip customers with a high- level view of what their retrofit journey could look in terms of cost, energy efficiency impact and valuation uplift. On average a 20% and up to 70% valuation uplift when retrofitting the least energy efficient properties.

Greening our homes requires persuading 1G million Britons, or their landlords, to invest in insulation and heat pumps – at a time when most housing associations and households are strapped for cash. Our assessment tool and combined services deliver value, and we make these same solutions available to smaller landlords. We have partnered with the NRLA to support smaller landlords across the UK, as well as working with large-scale real estate investors and housing associations with large asset lists.

Q5- Lastly looking ahead, can you tell us what drew you towards retrofit?

The climate crisis is an existential threat. Retrofit is our most urgent – and most difficult – decarbonisation challenge. That’s why I’ve dedicated my career to addressing it. There are easier ways to build a business – but this is one of the hardest problems to solve and I’m proud to have built a career and company around retrofit.