UKPA Lunch and Learn: What Buyers Really, Really Want

As part of the PropTech Growth Programme, supported by the Ministry of Housing, Communities and Local Government (MHCLG), join us for a practical Lunch & Learn designed for PropTech founders, innovators and growth-stage businesses looking to win more customers and successfully sell into larger real estate organisations.

Many PropTech companies invest significant time refining their product, yet struggle to understand what happens once a prospective customer shows interest. What gets you a first meeting? Who needs convincing internally? How are technology solutions assessed? Why do some opportunities lose momentum while others progress to contract?

This session will bring together three distinct perspectives from across the technology buying journey, giving attendees a unique opportunity to understand how real estate organisations evaluate, procure and ultimately select technology partners.

Our speakers will share insights from the buyer, procurement and supplier perspectives, covering:

• What real estate organisations are looking for when evaluating technology solutions
• How buyers assess value, ROI, risk and implementation challenges
• What builds trust and credibility during the sales process
• How procurement and purchasing decisions are made within larger organisations
• Common reasons opportunities stall or fail to progress
• What suppliers can do to improve their chances of securing a contract
• How buying decisions are changing as AI becomes more widely adopted across the sector

Come away with a clearer understanding of what happens between the first conversation and the signed contract, and the practical steps you can take to move opportunities successfully through the process.

Contact Us

If you have any questions about your booking, please contact eventsteam@ukproptech.com.