YARDI: Streamline the BTR Leasing Journey for Residents & Operators


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Delivering a seamless end-to-end resident experience is crucial when managing build to rent (BTR) operations. From marketing your brand online and attracting prospective residents to signing the lease and servicing the day-to-day needs of residents, a frictionless experience is
expected.

Purposely designed all-in-one solutions for BTR allow operators to manage all aspects of the leasing journey in one application. With high visibility across prospect, applicant and resident data, these platforms streamline management and keep communication consistent
– they also help save you time, increase operational efficiency and enhance the resident experience.

Measuring marketing efforts

Implementing a leasing dashboard that integrates with property websites, such as Internet Listing Services (ILS), including Rightmove and Zoopla, as well as social media channels, provides you with high visibility of all leads attributed in a single pipeline. A centralised dashboard of leads helps improve the operational efficiency of your leasing teams as you alleviate the need to navigate multiple platforms to find the right data. Having access to precise real-time data provides scope for regular analysis, reporting and
better-informed business decisions. Operators can utilise accurate data to review the
success rates of all digital sources and maximise usage and expenditure in the appropriate
areas.

Seamless tour bookings

A recent Yardi survey found that 31% of renters preferred self-guided tours or had no preference before 2020. Now, 83% of renters say they would take a self-guided tour if one was available.

Booking tours is one of the first touch points for your prospects, so ensuring your teams are equipped with the right tools to streamline and simplify this process is vital. According to hereSAY’s recent mystery shop, the pre-viewing experience that rates communication and interaction prior to visiting achieved the highest scores across all BTR schemes. This demonstrates how important those first touch points are in the prospect’s journey.

Choose a leasing platform that includes calendar functionality that integrates directly from your property website to your CRM system. Your calendar will work instantaneously with live tour availability and automatically generate guest profiles for a seamless booking
journey. You can then utilise automated follow-ups and nurture prospects and post-viewing.

Effective lease query management

From receiving the initial application to signing the lease, being proactive to all queries is essential in maintaining customer satisfaction. Regardless of the touchpoint, whether from your concierge team, an inbound phone call or via a resident app, connected solutions allow you to create tickets and manage client data effectively from the same dashboard. Your BTR management software should include functionalities, such as dashboard assignees and manager notes, as these allow your senior management teams to track progress. It also helps increase accountability and ensures all queries are managed by your team, improving trust with your prospects and residents, increasing customer service satisfaction and resident retention.

Streamlined communication

With automated follow-ups, you can streamline communication to mitigate risk of vacancies and ensure you are fully leased faster. Utilising technology improves the operational efficiency of your leasing teams and frees up time to focus on nurturing quality relationships
with prospects and residents. Choose a leasing management solution that offers customisable templates within automated workflows to help speed up the leasing process and keep communication between operators and prospects consistent. You can also utilise sources that are more
familiar to your prospects, such as live chat and SMS. All-in-one solutions transcribe and place any communication into the guest profile so your leasing teams have full visibility of the applicant or resident query.

End-to-end BTR solution

To effectively streamline the BTR journey, you need to invest in an end-to-end solution that includes high-performance branded websites, powerful online applications, CRM and leasing, as well as financial and property management, procurement, maintenance,
construction management and investor reporting. Choose a solution that allows your company or community brand to be showcased with the app. By utilising a connected platform, you enable your residents to take control of their application process, payments and more. A solution that is designed for the BTR market will not only digitalise and automate operations but will empower teams to free up valuable time to focus on nurturing residents and communities with one source of truth.

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