By Georgiana Floroiu, Head of Product Marketing,
The real estate industry is not immune to change, with tech having a significant impact on the way properties are commercialised. Recent years have seen real estate marketing take on a new face due to the emergence of proptech. From 3D digital twins and virtual tours to AI-powered analytics, the tools available to marketers have never been more capable. All these advancements are changing how real estate marketers reach and engage with customers.
3D Digital Twins
3D digital twins are fast becoming a staple in the real estate industry. They are used in marketing campaigns to showcase properties in a way that traditional photography cannot. This technology allows marketers to create stunning visuals of properties, both inside and out, allowing potential buyers to see the space in a more realistic and detailed way, helping them to better understand the layout, design, and features of the property before they ever set foot inside.
With 3D digital twins, marketers can offer a customisable experience to their target by advertising different design options and fit-outs. This helps with understanding how the space can fit their unique needs, leading to a faster decision process.
As an added benefit, 3D digital twins can save marketers time and money associated with traditional photography and physical staging because the 3D models can be easily edited and updated.
With the rise of virtual tours, prospective buyers can now experience a space digitally, from anywhere in the world and on any device. This technology allows marketers to showcase a property’s best features, cutting down on the need for in-person visits and saving a lot of resources.
Through virtual tours, customers can experience the space immersively, as if they were physically there. This can increase interest in the property and help buyers better understand the space’s flow.
Additionally, virtual tours allow real estate marketers to differentiate their properties from those of their competitors. By offering a digital experience that is both interactive and engaging, virtual tours can capture customers’ attention and keep them engaged for longer periods.
AI is transforming how marketers analyse and interpret data, which can also be noticed in real estate marketing. AI-powered analytics can provide valuable insights into buyers’ behaviour and help real estate marketers optimise their campaigns for today’s tech-savvy consumers.
Real estate marketers can gain valuable insights into the behaviour of today’s tech-savvy buyers and optimise their campaigns by utilising AI-powered analytics. This involves analysing data on buyer preferences to identify patterns that can be used to create targeted marketing campaigns that are more likely to resonate with buyers.
AI-powered analytics can also help real estate marketers stay ahead of the competition by providing insights into market trends, pricing, and other factors. By analysing data from multiple sources, including social media, search engines, and real estate listings, AI-powered analytics can provide real-time insights to help marketers adjust their strategies accordingly.
The future of real estate marketing is here, and it’s powered by proptech. 3D digital twins, virtual tours and AI-powered analytics are enhancing the way real estate marketers reach and engage with customers.
The use of 3D digital twins has made it possible to create realistic and customisable visualisations of properties, allowing potential buyers to better understand the layout, design, and features of the property. Virtual tours provide an immersive experience for customers to view a space from anywhere in the world. Finally, AI-powered analytics has provided valuable insights into buyer behaviour and preferences, allowing marketers to create targeted campaigns for an online-first world.
By embracing these tools, marketers can create a more personalised experience for potential buyers while saving time and resources. As the industry continues to evolve, it’s clear that proptech will play an increasingly important role in helping real estate marketing to reach new heights.
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