Optimand is a mobile-first SAAS analytics platform for high-end hotels and luxury properties. Optimand analyses real-time demand and conversion data and can immediately increase direct bookings by displaying personalised rates to targeted audience by geolocation and other search criteria. It reveals digital trends and totally unique insights that marketing and revenue team can better convert into actionable strategies. The technology is easy to implement, can be live in a few hours and does not require any addition or change to current system infrastructure. Does work seamlessly with any website and any booking engine. The platform can also allow you to optimise PPC spent and reduce cost of sales, allowing marketing team to target audience more granularly and to to shift demand from third party channels to direct.